Thank you to everyone who supported WT Middle East 2017

The city's situation at the convergance of three continents means it has become a natural hub for international trade and this is what makes WT Middle East so popular.

The 2017 show had a large focus on shisha products and companies such as Al Zawrae, producer of Mazaya shisha spared no expense as they showcased their new range of over 100 molasses flavours.

“The first day of the show was the most successful day in the history of WT exhibitions,” Steve Diprose, managing director Quartz Business Media (owner of WT), told TJI. “We had more people attend the show on that one day than we did for the whole of two days, two years ago.”

In true Dubai style, the event was not only large but extremely diverse. On its opening day, WT Middle East welcomed visitors from 106 different countries. The city’s situation at the convergence of three continents means it has become a natural hub for international trade and, according to WT, this is what makes the venue so popular with the global tobacco industry. “As a meeting spot where North and South, East and West come together, Dubai has once again proved itself second to none,” Diprose said. Uniting the well-established tobacco businesses of Europe and Asia with the fast-growing cigarette markets of the Middle East, Africa and the Asia Pacific, “WT Middle East has become a ‘must-attend event’ for the tobacco industry,” he added.

WT Events would like to thank everyone who supported the event and are looking forward to what 2018 may bring.